The Science Behind Irresistible Offers

I want to talk to you about how most advertisers waste huge amounts of money on ads without understanding basic elements first.

What do I mean by this?

Every ad needs to have an offer, an end goal you’re trying to achieve. It needs to do something like click this link, watch this video, buy this….etc.,

It should be measurable, where we can see if the Ad is working or not.

But you need to keep in mind that most people who view your ad are strangers who don’t know who you are or anything about the product you sell.

That’s when the concept of threshold comes into play, if a stranger clicks on the ad and it leads to a 5-hour long video it might seem daunting for them to potentially waste a huge amount of time watching that video from a stranger.

People have first believe that you are capable of doing what you’re saying you’ll do. This is why you have to ease them in.

It’s easier for them to take the next step after taking the first step because they are warming up to you. You’re now familiar.

Let's consider another example:

If I were to ask you to join me for a 30-minute Zoom call, you'd probably decline. However, if you've already engaged with my content by reading my blog article or PDF, or watching a video I created, and then I ask you for a call, the chances of you saying yes are much higher.

The above example illustrates 2-step lead generation.

Which leads us to the next point:

1 Step vs 2 Step Lead Generation

For now, we will focus on 1-step lead generation.

Here’s how most people understand marketing: They create an ad with the basic premise being: 

"We are good at Botox treatment which helps reduce wrinkles and fine lines. Usually, it is $600, but we’re running a special offer now so it’s $500. Buy my Botox treatment."

Maybe they're clever and show it to every woman from the age of 25-55. Targeting is pretty decent; a certain percentage of women are interested and some might be in the future. But the vast majority are not. Maybe they don’t want to get Botox, or they already had one, or they don’t know what Botox is, and that’s normal.

To reach your perfect audience, they need to feel the urge to read your Ad or Article. They need to have a desire for what you have to offer. 

That is why the 2-step lead generation approach helps filter out individuals who are not interested and allows you to concentrate on engaging with those who are genuinely interested in what you have to offer.

There are plenty of ways to do this, and it’s doable for every single business, including yours. 

If you're curious about how we can implement this strategy specifically for your business, get in touch with us:

Or

Schedule a call: https://calendly.com/affluencemedia01/discovery-call