How To Drastically Increase Your Impact With One Simple Trick!

Here’s a common misconception most businesses have when it comes to targeting their Ad campaigns and the huge effects it has on their campaigns.

That is identifying audience bias. 

AUDIENCE BIAS

Most businesses operate under the misconception that there is no audience bias and that all audiences are the same.

This is why they are wrong and you might be as well. A lot of marketing we grew up with and see constantly is directed towards mass audiences. We've sort of been raised by seeing big and successful brands like Coca-Cola and Tide... advertising towards huge audiences and believing that’s what works, so we started doing what they are doing. That’s the wrong approach.

Brands like Coca-Cola have millions of dollars to spend on advertising. I’m guessing you don’t have millions to spend on advertising but don’t worry, neither do I.

You need to understand that advertising is similar to shooting from a long distance, you don’t randomly spray bullets around and hope you hit the target. No, you should settle down, find the target, and wait until your aim is on point. Then you pull the trigger so you have a much higher chance of hitting the target without wasting your bullets.

FINDING THE TARGET

Understanding that there is always a bias will make sure you get the most out of your Ads.

Once you know who your audience is, you get a clear picture of them, you'll know the language they use, their income, where they live, whether they have kids, and their hobbies.

Let me tell you a story to make you understand even better.

"In the 1960s, a motivational speaker travelled from city to city, holding seminars. One thing stood out to him: lots of the men in his audience had crew cuts, those short, military-style haircuts.

Seeing this, he got an idea. Whenever he visited a new city, he went to the local barbers and asked for lists of people with crew cuts. He paid the barbers for these lists. Then, he sent out special offers for his seminars to all those people.

This clever move worked. More people became interested in attending his seminars, all because he understood that there’s always a bias.”

If you talk to the right people, you’ll get a response rate that’s way higher than anything you would get in a mass market.

You may sell to men or women or maybe to a certain age group or even certain haircuts. There’s always a bias.

ET VOILA!

Once you start implementing this concept, you'll gain a clear understanding of your audience. Are they students, homeowners, or retired individuals? Identifying your audience is crucial for creating effective ads.

Understanding your audience enables you to craft ads that resonate with them. Your ad should make people think, “This is my situation!” “This is for me.” ”'They understand me.”

The clearer and more targeted your ad is, the better the results will be.

Before creating your ad, conduct thorough research and I guarantee you won’t be left wondering where it all went wrong.

Another point you need to remember before you go: There is no product, none, that appeals to everyone of every age group and every sex.

The more concise, clear and laser-focused you can get the better the message will be and the more the impact you will have, which is what we’re looking for impact.

There are plenty of ways to achieve this, and it's feasible for every business, including yours.

If you're curious about how we can implement this strategy specifically for your business, get in touch with us:

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