The Truth About Meta: How It Exploits Businesses

Most business owners while looking to advertise on Meta often take a glimpse at it and notice that it looks extremely complicated. 

I mean, just look at this:

On the first screen, there were 11 campaign objectives, now consolidated into 6… but after this choice, you still have to make your way through at least 50 more choices. 

Some of those do very little and some of those make a massive difference.

Kinda like trying to diffuse a bomb and having to decide which wire you should cut… but you have to do it 50 times in a row.

Pretty nerve-wracking.

And Meta whose yearly revenue is over $100 Billion. 

It’s pretty obvious that they employ some clever people and one of their ideas was to add an option to ‘boost’ posts.

Meta Boost is an easy way to increase your post's visibility, but that is all it does. It's often not the most effective method for targeted advertising.

It is however the simplest way to spend money without ever realizing that you’re throwing money away and tons of business owners use it.

Yes, if you boost a post you get more exposure. But using a boosted post to reach clients is like trying to win a bicycle race on a kid’s bike with training wheels on. 

WHAT SHOULD I DO? 

You’ll be missing out on everything that makes Meta such a great way to get clients:

• You're limited to only the post types that exist for organic posts.

• You can't effectively target a particular audience based on an action you want them to take.

• You can't add square photos, or customize the headline or description.

• You can't run the ad on both Facebook and Instagram.

That’s enough of a reason for you to use Meta ads. They give you more options, more targeting and most importantly……WAY more results.

One of the best things about Meta ads is that you can start using them and get results without spending a fortune.

Other ways such as print ads, television ads, influencer marketing……...all require you to spend a ton of money without knowing if they will work. Before you know it you’re down thousands of dollars and wouldn’t have moved the needle in any way.

ATTRACT CLIENTS WITHOUT SPENDING A FORTUNE

Meta ads are different. You can decide exactly how much you want to spend every day, week or month on Meta ads. You can also check the results regularly to see if things are moving in the right direction.

However, to be successful in Meta ads, you have to make sure your ads resonate with your target audience. It takes a while for the algorithm to pick up on the audience you want to reach and optimize for it once it locks in, you’re off to the races and it’s time to optimize.

Most of you reading this might be asking yourself how much it will cost you. It still requires an investment. Too often, business owners happily spend thousands of dollars on all sorts of things…..but expect results while spending $1/day on Meta ads.

They end up spending more on coffee every day than they do on their business. And that doesn’t make any sense.

When we work with clients we have a simple goal. Get to the point where every $1 you put in advertising gets you at least $2 in return. We achieve this by testing and tweaking consistently until we reach that goal. That’s what Meta Ads allows you to do.

If you want to see what we could do with your business, get in touch with us:

Or

Schedule a call: https://calendly.com/affluencemedia01/discovery-call.