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Let me tell you a way to supercharge your business. You might be familiar with this concept, but you have likely ignored it.
Say you run a business. It could be accounting, real estate, a law firm, or any other business.How would you get the word out about your business?⠀Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business. Maybe you’d do all of the above.
You might get some responses from them who would be dying to get in touch with you. That’d be a great start.
But there’s a way to supercharge these efforts.
Introducing A CTA To Crush The Competition
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Plenty of brands and companies have top-of-mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?
You’ve answered these in your mind. This is the entire premise of Top of Mind Awareness. Think of a subject and it’s the first thing at the top of your mind.
Ideally, you want every potential customer in your area to think of your business first when they need the product or service you offer.
There’s a way to build that coveted top-of-mind awareness—through CTAs.
CTA stands for Call To Action.
It can be something like: ‘Download your free guide to do X’ or ‘Put your email here and we’ll send you the best way to do Y’ or ‘Text us today and we’ll tell you exactly how to do Z’.Something that gives them a reason to respond. A reason to raise their hand and say: “Yes, please let me get in touch with you”.Adding a CTA makes everything better. It allows you to attract both customers who are ready to buy now and customers who are still thinking about it.
You can build a list, of people interested in whatever you’re selling. You are essentially building leverage which might give you an advantage.
The fact that it’s also easy, doesn’t cost anything and can change EVERYTHING for you.
Not implementing this in your business would be like handing a customer a menu but never asking for their order.
A lot of people saw your ad, but you didn't give them a way to contact you. So they didn’t. WHAT A WASTE.
It doesn't make any sense if you look at it this way does it?
So let’s start adding CTAs to your marketing. And it might just change everything for your business.
P.S. If you're curious about how we can implement this strategy specifically for your business, get in touch with us:
OR
Schedule a call: https://calendly.com/affluencemedia01/discovery-call.
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